72h International Idea Competition: (Re)Thinking the modern dream of recent past

72h International Idea Competition: (Re)Thinking the modern dream of recent past

16 Nov – 05 Dec 2022
Submission link
Deadline for submission: 05 Dec 2022

From the organzier:

We are told that the Modern Dream came from European colonial powers that transported their model of industrial progress to colonial cities such as Hanoi, Vietnam through a “mission civilisatrice”. However, modernity was and continues to be a malleable dream. Taken up by colonialists and Vietnamese nationalists alike over the course of the 20th century, industrial development tied city (re)building to socio-economic restructuring and nation-building within the context of Vietnam’s emergence on the world stage. The industrial paradigm was not only a mode of production, but created new urban publics of laborers and consumers, from colonial subjects to a modern and self-sufficient “new Vietnamese people” in the post-independence era.

Hanoi’s factories, once nodes of modernization that catapulted the city’s rapid urban transformation, have quickly since Vietnam’s free-market reforms of the 1990’s been displaced by an engine of undefined urban growth and sprawl. Seemingly forgotten remnants in the heart of a dynamic city, as many as 117 facilities have been or are slated for redevelopment according to city plans. As a post-colonial city, Hanoi contends with its industrial heritage through a fractured lens. On the one hand, the legacy of colonialism is one of contested values and the imposition of foreign agents. On the other hand, more nuanced local histories remain untold, yet are vulnerable to erasure by those motivated to selectively deny and discard history. At stake in the current transition is not only the artifacts themselves, but the opportunity to re-trace and contend with dreams of the recent past.

Hanoi Ad Hoc invites you to explore alternative possibilities for the post-industrial city. Industrial heritage continues to influence the physical fabric of Hanoi, as well as its social fabric through the everyday lives of people living in and around spaces of production. How can our understanding of modern history and the city’s industrial vestiges speak to our dreams today? What aspects of the “modern dream” can we evolve towards a more humane, equitable, and sustainable 21st century? Responding to a set of documented sites, projective designs will serve as provocations on the past and future lives of Hanoi’s factories.


-Trung MAI
Initiator of Hanoi Ad Hoc
Senior architect Atelier Jean Nouvel

Founder of a21studĩo

– Manuel Der Hagopian
Co-founder and Partner at G8A

– Duc LE
London-based architect, independent researcher;
an associate lecturer and unit design master at University of Greenwich; Core-team member of Hanoi Ad Hoc

Language: English/ Vietnamese/ Both


– This competition is open to international competitors.
– There is no limit to the number or age of participants per team. Teams are strongly recommended with regards to the sites’ scale.
– Each team names one “Team Representative” among the associates. The Team Representative is the sole contact with the organizer during the whole competition. Furthermore, every communication shall be done with one email address, which shall remain the same during the whole competition.


– Grand Prize (1): 1200 USD (~30,000,000 VND)
– Second Prize (1): 400 USD (~10,000,000 VND)
– Notable Projects (3): 100 USD (~3,000,000 VND)
(Actual value will depend on the exchange rate at the time of awarding)

All awarded projects will have the opportunity to be displayed at the Hanoi Ad Hoc 1.0 exhibition (2023).


– Registration opens: Nov 16, 2022
– Competition opens: Dec 02, 2022
– Deadline for submission: Dec 05, 2022
– Announcement of Winners: Dec 19, 2022

The award will be celebrated at the opening of our Ha Noi Ad Hoc 1.0 exhibition in March 2023.

This event is organized by UNESCO Office Vietnam; Hanoi Department of Culture and Sports, and Hà Nội Ad Hoc; With media sponsorship from Tạp chí Kiến trúc, Ashui, RMIT, CA’ Library, and Cổ Động fanpage; accompanied by by Faculty of Architecture – Hanoi University of Architecture, Faculty of Architecture and Planning – Hanoi University of Construction.

Follow updates on event’s page.


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