Lecture “Pattern and Poetry” with Andreas Uebele
Sat 10 Dec 2016, 4 pm
Goethe Institut
From Goethe Institut:
In the framework of the exhibition “Graphic design and Typography” at the Goethe-Institut Hanoi, renowned communication designer Andreas Uebele will conduct a workshop and hold a lecture titled “Pattern and Poetry”. The lecture is open for everyone interested in design. Andreas Uebele gives a little taste of what the lecture will deal with:
the cautiousness of the lower case.
the casualness of caps.
the bite of bright yellow.
the lightness of matt white.
the eternity of the how, as if it was finally time that there is an idea.
the speed of what was the idea, how where still was.
the carelessness of the huge stream of remuneration.
the diligence of detail.
the great amusement of heads of designs.
the seriousness in design, the, missing.
the lameness when sustainability is pronounced.
the subtlety of the adjective sustainable.
the nastiness of avant garde.
the ambiguity of avant-garde.
the lack of humour in design.
the lack of language in design.
the tediousness of helvetica aesthetics.
the hubris of helveticophobes.
the bitchiness of the gill.
the durability of the akzidenz grotesk.
the permeability of fine lettering.
the pith of compressed typography.
the timelessness of violated rules.
the relevance of order.
the transience of words.
the persistence of insecurity.
Andreas Uebele studied architecture and urban planning as well as art. In 1996, he founded his own visual communications agency in Stuttgart, focusing on visual identity, company communication, fairs and exhibitions. He has been a professor for communication design at Düsseldorf University of Applied Sciences since 1998 and a member of the Type Directors Club New York since 2002. In 2015 he held scholarship for practitioners at Villa Massimo, Rome.
Language: English with simultaneous translation into Vietnamese
Free admission
| Goethe-Institut Hanoi 56-58 Nguyen Thai Hoc, Ba Dinh, Hanoi Tel.: +84 4 37342251 Fax: +84 4 37342254 [email protected] website |
